communications
Good communications work isn't about shouting louder. It's about knowing who you're talking to and meeting them where they are.
The examples here show how I've approached different audiences and formats with the same core principle: understand what people care about, speak their language, and deliver the message in a way that actually resonates. Whether it's a market report breaking down complex data, a bio that brings someone's story to life, or website copy that converts browsers into believers, the strategy is always tailored to the audience and the goal.
farming campaign
My client approached me about doing a farming campaign tailored to a selection of neighborhoods within the Seattle area. I was provided a list of ideas with which to develop strategic messaging and drive creative direction through CLAY, our in-house marketing agency.
origin stories
A good bio isn't a resume in paragraph form. It's a story that connects with the right audience. When I write broker biographies, I start with an in-depth interview to understand the person, their business, and who they're trying to reach. The goal is to create something that feels authentic and works hard for them at the same time.
market reports
As Communications Editor, I was a one-person operation: data analyst, writer, and designer. I produced quarterly reports covering Seattle and the Eastside, plus two annual deep dives (the Forecast Report and the Waterfront Report).
other writing
I've written just about everything: blog posts, e-blasts, editorial features, internal communications, magazine articles, press releases, property descriptions. If it needs words and someone needs to read it, I can write it.
brand voice
When I joined Lake Washington Partners, the company didn't have formal brand guidelines. I built them from the ground up, establishing a distinct voice and tone that works across every touchpoint. The guidelines include our go-to phrases, concrete direction for both internal teams and external partners, and a framework that keeps messaging consistent without feeling robotic. It's become the playbook that ensures everyone sounds like LKWP, no matter who's writing.
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when we tell a story we are living memory.
/ amanda gorman /