communications
strategic
approach
Taking a strategic approach to communications is crucial in effectively reaching the right consumer. A well-thought-out strategy understands the demographics, psychographics, and communication preferences of the target consumer and ensures:
The message aligns with the target audience’s interests, preferences, and behaviors.
Increases the likelihood of engagement.
The message is delivered through platforms most frequented by the target audience.
Addresses consumer needs and pain points to foster a deeper connection and resonance.
Q1-2024
farming campaign
My client approached me about doing a farming campaign tailored to a selection of neighborhoods within the Seattle area. I was provided a list of ideas with which to develop strategic messaging and drive creative direction through CLAY, our in-house marketing agency.
powerful
storytelling
When writing broker biographies it’s important to understand the person, their business, and their target audience. I like to conduct in-depth interviews with my client to create a snapshot of who they are that helps drive success for their business.
market
reports
In my role as Communications Editor I was the sole data analyst, writer, and designer. I produced quarterly reports covering Seattle and the Eastside in addition to two annual reports: the Forecast Report and the Waterfront Report. I still occasionally run data and write remarks on the market.
other
communication
My scope of expertise includes a variety of other communication, including but not limited to:
blog posts
e-blasts
editorial
internal communications
magazines
press releases
property remarks
