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Marketing Manager
Lake Washington Partners (2024-Present)

I wear a lot of hats at Lake Washington Partners but the through line is always the same: shaping strategy that actually resonates with the people we’re trying to reach. As the lead for marketing strategy, I build tailored plans, dig into market research to surface opportunities, and serve as the key point of contact for our PR team, making sure our messaging lands where it matters.

As a marketing team of two, I am frequently tasked with both developing the strategy and bringing it to life creatively across channels from social to thought leadership to presentations that support LKWP’s commercial real estate portfolio. I developed the company’s brand voice and guidelines from the ground up, giving the firm a cohesive identity that’s both human and sharp. I also coordinate speaking engagements, shape executive positioning, and guide campaigns that ladder up to broader business goals.

The work is varied and fast-paced, which is exactly how I like it. I’ve grown our social following by 60% in a year, led the branding and launch of the firm’s multifamily division, and steered naming and repositioning efforts for a vacant office asset that’s now leasing ahead of projections. Whether I’m collaborating with internal teams, managing vendor relationships, or diving into performance data to refine our approach, I’m always looking for the angle that makes people stop, pay attention, and actually engage.

Client Services Manager
Realogics Sotheby’s International Realty (2019-2024)

It was in my Client Services Manager role that I really learned to juggle, and I mean that in the best way. I managed a client portfolio worth over $500M, tailoring marketing strategies to each client's goals and delivering ongoing ROI reporting that kept relationships transparent and productive. I also ran the show for CLAY, our in-house creative agency, developing new product offerings, increasing custom marketing sales, and implementing a custom project management system that made the whole department run smoother. On top of that, I hired and trained a team of five direct reports, setting department goals and driving efficiencies across the board. My work earned me a spot on the company's CORE Leadership Team, where I helped shape the overall direction of the business. It was fast-paced, high-stakes, and exactly the kind of environment where I thrive.

Communications Editor
Realogics Sotheby’s International Realty (2015-2019)

I wrote constantly in this role, and I loved it. I managed all brand content for the company, keeping messaging consistent and on-point while creating editorial calendars and leading PR initiatives that elevated our public presence. I wrote everything: market reports, editorial articles, broker profiles, press releases, property descriptions. The goal was always the same: take complex information or high-end listings and turn them into stories that resonated. I worked closely with agents to develop creative strategies for premium properties, established partnerships with international affiliates that led to successful social media campaigns, and learned how to adapt my voice to fit different audiences without losing impact. It was here that I discovered I could write for anyone, about anything, and make it compelling.

Broker Care
Realogics Sotheby’s International Realty (2013-2015)

This was my entry point into the real estate and marketing world. I handled the essentials: entering property listings with precision, producing marketing materials, managing office communications, and keeping everything running smoothly behind the scenes. It taught me how the business worked from the ground up and gave me a front-row seat to what makes great marketing actually work.